Bullet Boy Marketing Campaign

The campaign aimed its ads towards anything associated with the main character, Ashley Walters.  This included:

• R 'n' B and Garage radio stations,
• All National Newspapers with a significant space allocated to film reviews,
• Newspapers with a black perspective,
• A selective London Underground Campaign.

The film soon gathered a reputation of the only film that to tackle the difficult subject of contemporary gun and gang crime in Britain's inner cities.
 
Film 4 rated Bullet Boy 4.5 stars and said "Though Dibb cannot hope to encompass the whole subject matter in a 90-minute film, his focus on how gun culture affects the entire family unit is an intelligent approach, making the wider issue accessible - and subsequently harder hitting".