IMAX - The Dark Knight

IMAX has helped the dark night because:

• It's a different experience to regular cinema.
• The film was re-released on IMAX after the the film obtained Academy Awards, which managed to boost the overall gross to over $1 billion.
• The Dark Knight's opening sequence, (showing a bank raid by the Joker) and closing montage of other scenes from the film, was screened with selected IMAX screenings of I Am Legend, which was released on December 14, 2007. A theatrical teaser was also released with non-IMAX showings of I Am Legend, and also on the official website.

Advantages:
newer technology,
different experience
disadvantages:
expensive