The font in which Spider-man is written and the metallic colour of it,
The bold red and blue colours link everything to Spider-Man,
The shots of sky scrapers link well with Spider-Man,
The use of intense "thuds indicate the action in the film",
The fast paced trailers link the film well with the action genre,
They emphasise the romantic feel to the trailers, maybe so it will appeal more to women.
The posters are split into two parts: Dark when spider-man is in a black costume, and lighter when he's in his original costume, indicating the duality in the new film.
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